The Benefits of a Video Marketing Strategy for Growing Your Business
The digital landscape is one of constant evolution and change, with new digital marketing trends emerging almost every day. It can be difficult to stay on top of the latest developments and know which methods will have the greatest impact on your business in the short and long term. However, this is also an exciting time to be operating a business. If you’re looking for ways to grow your business in the coming year, video marketing might just be the answer. Video marketing is becoming an increasingly popular way for businesses to reach their audiences. According to statistics from eMarketer, video content will make up nearly 80% of all internet traffic by 2020. Moreover, Google searches that include ‘video’ as a keyword are growing in number at a rate of 17% per year (compared with only 2% growth for general Internet queries). This means that using video as part of your marketing strategy could give you a big edge over your competitors.
What is Video Marketing?
Video marketing is the use of video content to promote your business, products, and services. It encompasses everything from creating full-length documentaries to create brand awareness and drive sales to using short ‘explainer’ videos in online instructor-led courses. Video marketing can be an extremely effective tool for building your brand and attracting new customers. It combines the power of visual imagery with the emotional impact of sound and voice to engage your audience in a more comprehensive way than traditional marketing strategies. Video marketing strategies vary widely. You can create ‘explainer’ videos to show how your products work, short ‘how-to’ videos to teach your customers how to make the most of your services, videos featuring interviews or ‘challenges’ with industry experts, or even short ‘promotional’ videos highlighting some of your best products or services. If you have the resources, you can also create fully-fledged ‘long-form’ videos, such as documentaries or sitcoms.
Why Use Video in Your Marketing Strategy?
Video is an incredibly effective marketing tool because it combines the power of visual imagery with the emotional impact of sound and voice to engage your audience in a more comprehensive way than traditional marketing strategies. Video is an extremely popular online activity. A survey by Animoto found that video is the most preferred type of content for online viewing – ahead of reading blog posts or article, podcasts, or even reading e-books. Video is also a highly interactive form of content that is less passive than other forms of media.
How to Use Video in Your Marketing Strategy?
There are many different ways to incorporate video into your marketing strategy. Here are just a few of them: - Create ‘explainer’ videos to show how your products work, or to help your customers choose the best product for their needs. - Create ‘how-to’ videos to teach your customers how to make the most of your services. - Interview experts from your industry, or ‘challenge’ your industry experts to create interesting video content that will inspire your audience. - Create ‘promotional’ videos highlighting some of your best products or services. - Create ‘long-form’ videos such as documentaries or sitcoms.
Final Words: Growing your business with video marketing.
Video marketing is a powerful method for engaging with your audience, driving leads, and increasing sales. It is also an easy way to increase your brand awareness and make your brand stand out from the crowd. If you are looking to grow your business in the coming year, video marketing might just be the answer. By adopting a video marketing strategy, you can leverage the power of visual imagery with the emotional impact of sound and voice to engage your audience in a more comprehensive way than traditional marketing strategies.
